Glossary

Website, SEO & Software Glossary

Name: ABZ Global
Address: #9, 2nd Street, Lakshmi Nagar, Kolathur, Chennai, Tamil Nadu, 600082, IN
Telephone: +917358579741
Price range: ₹₹

Clear, direct definitions of the terms used across our services — built for both readers and AI answer engines.

SEO (Search Engine Optimisation): The practice of structuring a website's content, code, and links so it ranks higher in Google and other search engine results for relevant queries.
AEO (Answer Engine Optimisation): Structuring web content to directly and concisely answer specific questions, increasing its chances of being featured in snippets and voice-assistant answers.
GEO (Generative Engine Optimisation): Optimising content so generative AI tools such as ChatGPT, Gemini, Claude, and Perplexity can accurately understand, summarise, and cite it in their responses.
Schema Markup: Structured data code (following the schema.org vocabulary) added to a webpage so search engines and AI systems can precisely understand entities like organisations, services, products, and FAQs.
Core Web Vitals: A set of Google metrics measuring real-world page-loading performance, interactivity, and visual stability, used as a ranking factor.
ERP (Enterprise Resource Planning): Business software that connects inventory, production, purchasing, billing, and HR into a single system, replacing disconnected spreadsheets.
CRM (Customer Relationship Management): Software that stores every lead and customer interaction in one place, helping sales teams track and follow up on opportunities systematically.
NAP Consistency: Keeping a business's Name, Address, and Phone number identical across its website, Google Business Profile, and all online directories — important for local SEO.
Local SEO: Search engine optimisation focused on ranking a business for searches tied to a specific city, district, or "near me" query.
Google Business Profile: A free Google listing that displays a business's location, hours, reviews, and contact details in Google Search and Maps.
On-Page SEO: SEO techniques applied directly within a webpage's content and HTML — titles, headings, meta descriptions, internal links, and image alt text.
Technical SEO: SEO work focused on a website's underlying infrastructure — crawlability, indexing, site speed, mobile-friendliness, and structured data — rather than its content.
XML Sitemap: A file listing every important URL on a website, submitted to search engines to help them discover and index pages efficiently.
Robots.txt: A file at a website's root that instructs search engine and AI crawlers which pages they are allowed or disallowed to access.
E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness — the quality signals Google's guidelines use to evaluate content credibility.
WhatsApp Business API: A programmatic interface that lets businesses send automated messages, notifications, and chatbot responses through WhatsApp at scale.
Headless CMS: A content management system that stores content separately from its presentation layer, delivering content via API to any frontend, such as a Next.js website.
Progressive Web App (PWA): A website built to behave like a native mobile app — installable, capable of offline use, and able to send push notifications.